Television Factory – Product Unit Terminology

In a TV factory, there are several terminologies and processes used to count TV units, package them in single unit boxes, and manage collections of these boxes. Here are some relevant terms: These… Continue reading

Herzberg’s Two factor Theory

Fredrick Irving Herzberg was an American Psychologist who came up with the Two factor theory of employee motivation. what is motivation? Its the reason for people’s actions. Why people do what they do.… Continue reading

Using RSSE

Domestic Marketing V/S International Marketing

Definition of Marketing remains the same whether you define it in India or abroad. Then, what makes International marketing different from Domestic Marketing? Even though even in International marketing we are dealing with… Continue reading

International Marketing Lesson 2

  International Marketing lesson 2 Why companies go international? There can be two reasons which can be termed as aggressive or defensive. Aggressive is , nobody has entered the international market yet, so… Continue reading

International Marketing Lesson 1

INTERNATIONAL MARKETING   When we talk about international marketing, the questions that arise in our mind are What is international marketing? Why should a company opt for international marketing? What is the difference… Continue reading